The logo is perhaps the most important element of any successful brand. It is designed to demonstrate the brand identity. The logo design involves knowing how to convey information using color and image, which implies the presence of certain theoretical knowledge.
Considering the above, let's look at some of the most common mistakes that can be found in feminine branding, and find out why they do not work.
GIVE A PROPER NAME / No. 01
For the last 2 years I have developed more than 3000 logo. About 40-50 logos had similar names. Avoid the very popular words "posh", "glam", "trendy", "modern', "beauty". They will never work. There are hundreds of "Glam Beauty" that your customer will not notice you among them. The name should awaken the emotion. Play with contrast. The name should be pronounced well, memorable, and stimulate positive emotions.
DON'T OVERPERSONALIZE / No. 02
Yes, we have children/a cat/a dog. We love them all, we cherish them. We want the whole world to know how much we love them. But do not ask designer to add the silhouette of your cat, draw a fallen tooth of your baby. Your brand is not you, but your client. How does he visualize himself with your brand?
TOO MUCH, REALLY / No. 03
Yes, we women ,love complexity.We are obsessed with rhinestones, confetti, gold, spray, so that there is so much, we also like "this font, that font, and there is one more font I can't stop looking at it. I want everything to be together and immediately!" Perhaps someone will like your brand. But most people prefer moderation,decluttered and breathable, "airy" feeling. So show the draft version of the logo to several people, get feedback from them.